Flashpoint : DC's bold gamble

DC comics is currently going through one of its universe shaking storylines as is its wont.
To be honest, I was only paying a little bit of attention as it is an alternative universe story and those are a hard sell for me as I find it hard to care if the giant reset button is going to be pushed.
Which is slightly ironic given one part of DC's announcement yesterday.
They are apparently relaunching all their titles with an issue one. (I say apparently as I doubt they'll reset the numbering on Detective or Action Comics which have run uninterrupted since the 30s - Action is 8 years off an issue 1000)
This is said to boost sales. It certainly acts as a jump-on point to buyers in the store.
They are also reworking some if not all of the characters. Clearing out some of the clutter will help. It worked a treat for Wonder Woman and Superman in the 80s who were controversially but brilliantly reinvented. It hasn't been done on this sort of scale before though.
And you have to be so careful with this. Witness the varied attempts to relaunch Hawkman in the 80s/90s with vastly different interpretations, turning the concept into a bit of a mess. Also if you lose some developments, in a bid to simplify the saga, it reinforces the notion that DC resets all too often back to the 1970s. It removes any sense of growth and also puts off those who grew up with the next-generation heroes. For me, The Flash is Wally West, who was the 80s/90s incarnation, rather than Barry Allen who was, ahem, dead but recently revived (Barry always seemed to be a more interesting character dead than alive and I've yet to change my opinion on that).
And it'll be an absolute shame if Dick Grayson is stripped of his joint-Batman-hood. (That depends on the whim of current Bat-writer Grant Morrison).

Another announcement of note was the creators, or specifically what has been announced for Superman. That Morrison man again.
Why so thrilled? Morrison wrote All Star Superman, an out-of-continuity tale of Kal-El that was stunning in both spectacle and emotional power. You must go sample it on Comixology now.
I am waiting to see where they put Paul Cornell though... And Chris Roberson.
The biggest thing though is that new issues will be available to buy online on the same day they reach the store. This is a bold move. Great for consumers but damaging for retainers. Especially British ones given that digital is cheaper than paying for printed copies to be shipping over. It was only this year that UK retailers got issues on the same day as the states. DC govern and DC gaiety away.
Yes the convenience could increase sales.
But, crucially, the new issues need to be good and genuinely feel fresh.
Here's hoping....