So you are an indie band that has slipped off the radar.
Suppose you think that you need to reach beyond the 6music daytime crowd.
Do you go into the jungle? Appear on the lottery?
Or do something innovative.
Now I am not saying Ricky Wilson and the boys were consciously thinking of this but Kaiser Chiefs have managed to pull off a masterstroke.
They have made their new album, the awesomely titled The Future Is Medieval, completely customisable online. You can choose ten out of twenty tracks, the running order and the artwork.
It is also a darker sounding album than I expected (but I only really paid attention to the first two albums)
The website let's you listen to sizeable samples of each track and the site is quite lively as you would expect from them.
So go and have a mosey....
It'll probably be quite a commonplace practice before long but I don't think it'll often be done with as much panache.
And it's a very fitting step for a band that has been so much about fun and youth...
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